Luonto Furniture USA names Harri Pakka as President and CEO

April 8, 2013 – Luonto Furniture, an ecologically minded manufacturer of organic furniture has appointed Harri Pakka as President and CEO, effective from March 18, 2013. He will replace Chuck Rudwall, who held the role since since the company’s expansion into the US market in 2011.

Mr Pakka is a member of the Board of Directors and the the Chief of Business Development at Pohjanmaan Kaluste Oy, the Finnish parent company of Luonto Furniture USA. Mr Pakka will continue to serve in that role to develop and support sales, enhance the ecological manufacturing processes, and participate in product development.

Timo Viitala, the Chairman of Pohjanmaan Kaluste Oy said, “I’m happy to have filled this position from within Pohjanmaan Kaluste Oy, in Mr Pakka we have found a President and CEO for Luonto Furniture who in his previous positions with Pohjanmaan Kaluste has demonstrated strong leadership, a strategic skill-set, and who is well acquainted with the furniture business. I feel Mr. Pakka shares the family’s vision and can contribute significantly to the expansion our environmentally friendly furniture line.”

About Luonto Furniture:
Luonto Furniture is a manufacturer of hand-crafted high-quality Scandinavian furniture, the company is a division of Pohjanmaan Kaluste Oy, Scandinavia’s largest upholstery manufacturer. Luonto Furniture is known for their environmentally friendly upholstery products, materials and manufacturing process.Pohjanmaan Kaluste, in business for over 50 years, is a second-generation, family-owned manufacturer of both fabric and leather upholstery located in two state-of-the-art factories in Finland and in a LEED certified warehouse in Greensboro North Carolina. The company is accredited ISO 9001 and ISO 14001, meeting all requirements for Quality and Environmentalism.