Loloi ‘Throws’ its Name into a New Category
Seven new throw collections set to debut at Las Vegas, Atlanta markets
DALLAS (August 24, 2015) ― This summer, Loloi launches into a new category of home décor offerings with a collection of vibrant, versatile throws. Aida, Demi, Nika, Romy, Rosa, Thea & Zora come in varying styles, colors, constructions and materials debuted at The Atlanta International Gift & Home Furnishings Market, July 7-14 and the Las Vegas Market, August 2-6.
Constructed of supple textures, innovative patterns and beautiful materials, each throw measures 50’’ x 60’’ and incorporates the unique craftsmanship and creative design that Loloi exhibits in its rugs and pillows. Comprised of polyester, acrylic, cotton, wool and more, these throws offer warmth, style and a pop of panache that is sure to brighten up any room.
“Introducing throws to our offerings feels like a natural extension of our ability to design textiles with original pattern texture and color,” said Cyrus Loloi, Principal. “We’re enjoying the work of applying this textile experience to an entirely different category that lets us experiment with ideas that don’t necessarily work for rugs. We think our dealers are going to love this selection because they’re not your everyday plain throws. Like rugs and pillows, we put our own signature creative twist on this new category.”
For news, decorating guidelines and other updates from Loloi, connect via Facebook (www.facebook.com/loloirugs), Pinterest (www.pinterest.com/loloirugs), or the company website, www.LoloiRugs.com.
About LOLOI RUGS
Founded in 2004, LOLOI has become a fashion leader specializing in medium- to high-end area rugs in every style category, and a premium producer of textiles. Under the expert direction of area rug veteran Amir Loloi, the company has won five ARTS Awards: three for “Best Rug Manufacturer” in 2010, 2011 and 2015, one in 2012 for “Best Outdoor Manufacturer,” and one in 2013 for “Green Manufacturer.” Its eight America’s Magnificent Carpets Awards and three Atlanta Visual Display Awards for sophisticated showroom design attest to the company’s commitment to innovation and quality.