High Point Market Launches Ambassador Program to Welcome and Assist Market Visitors

High Point, NC , Sept. 17, 2012 — The High Point Market Authority is launching its first Ambassador Program, with roving ambassadors on-site at Market ready to assist visitors. The first team of ambassadors will be actors and staff from the North Carolina Shakespeare Festival, dressed in costumes that highlight the High Point Market’s Fashion Focus campaign.

The four ambassadors will be armed with iPads and will be ready to offer directions, provide assistance in locating exhibitors and products, and will also help visitors find restaurants and other local businesses or services.

“This new Ambassador Program, part of a joint partnership with the High Point Convention & Visitors Bureau, will enhance and add to the information services we already provide,” says Tammy Nagem, chief operating officer of the High Point Market Authority. “With a market as large as this one, and with such a wide footprint, we want to ensure that people can find information where they are, rather than having to search it out.”

Look for the ambassadors in the high-traffic areas of Market, such as the intersection of Commerce and Elm, in front of the Transportation Terminal, and in the 100-200 blocks of South Main Street.

About the High Point Market Authority
The High Point Market Authority, www.highpointmarket.org, is the official sponsor and organizer of the High Point Market in High Point, N.C. Featuring an extensive selection of exhibitors spanning every category, style, and price point, and attracting tens of thousands of visitors from more than 100 countries twice each year, the High Point Market is the driving force of the home furnishings industry. Find the High Point Market anywhere online, and follow on Twitter using the hashtag #hpmkt. 

About the North Carolina Shakespeare Festival
Mark Woods and Stuart Brooks founded the North Carolina Shakespeare Festival (ncshakes.org) in February of 1977 as a small, resident professional theatre company dedicated to producing the world's classics. Today, NCShakes continues to set the standard for creative excellence in theatre and arts education in North Carolina. NCShakes’ mission is to entertain, educate and enrich North Carolina students and citizens with quality professional productions of the world's great plays and with in-school and life-long learning opportunities.

SOURCE: High Point Market Authority