Gus* Modern Launches New Logo and Brand Identity
TORONTO, ON – April 16, 2016 – Gus* Modern, the established Canadian home furnishings brand, is proud to showcase a new brand identity at the Spring 2016 High Point Market (IHFC | H512). In following with their design philosophy of minimalist, modern aesthetics, they have created a new brand identity that matches their proclivity for designs that are simple, approachable and functional.
“Our new branding is a direct reflection of our design sensibility and the products we create”, says David – Podsiadlo, Partner and Lead Designer at Gus* Design Group. “Our latest furniture collection goes hand in hand with these refined brand aesthetics. Introductions like the Delano Chair V2, Tobias Tables, and Flipside Sofabed showcase our commitment to bringing simple, modern and approachable design to the forefront.”
The Spring 2016 High Point introductions from Gus* Modern will include the following:
Spencer Series with Wood Base
Popular for its streamlined silhouette, this Mid-Century inspired series has blind-tufted seat and back cushions. It includes two square side cushions (sectional and sofa only) and your choice of a perimeter stainless steel base or solid, tapered walnut finish wood legs. The frame is constructed with kiln-dried 100% FSC®-Certified hardwood.
The Flipside Sofabed’s unique design allows it to effortlessly convert from a stylish, modern sofa to a Queen size bed with one quick flip. The luxurious, loose-back cushions are not only comfortable, they are also sustainable as they are filled with eco-friendly synthetic-down. It features a removable, pre-shrunk, machine-washable cotton top sheet which fastens securely to the bed. The frame is constructed with kiln-dried 100% FSC®-Certified hardwood.
The Atwood Lounge is a tailored design which features a blind-tufted seat and back, along with piping details which lend to a clean, sophisticated look. Perfect for the living room, bedroom or entryway, this smaller-scaled lounge is perfect as standalone seating or can be combined with the Atwood Sofa to create the Atwood BiSectional. The solid wood perimeter base is walnut finish with tapered legs. The frame is constructed with kilndried 100% FSC®-Certified hardwood.
Delano Chair V2
The Delano Chair V2 is a simple, modern update to our original design. Balancing industrial aesthetics with elegant proportions, this refined accent chair will add an air of sophistication to any living space. Available in black, white or brown leather, this chair features blind-tufted, top-stitched seat and back cushions and a polished, tubular stainless steel frame. Interior cushion panels constructed with kiln-dried 100% FSC®-Certified hardwood.
The Tobias Series is comprised of a square and rectangular coffee table, an end table and a nesting table. The minimalist, geometric accent pieces are well suited for modern spaces. The table tops features a dynamic arrangement of walnut wood grain panels, which rest on a slim, solid steel base. A subtle reveal along the table edge creates the illusion of a floating top.
Hive End Table
The design of this table was inspired by the internal structure of a beehive. Crafted from four sections of smoke colored acrylic, the Hive End Table is a simple, yet visually striking accent piece that will look great in any living room or bedroom. All table edges are flame-polished for a smooth finish.
Gus* will debut all new designs at the High Point Furniture Market in North Carolina from April 16-20, 2016. The Gus* Modern furniture collection is designed in Canada, and is sold at over 150 furniture retailers in North America, South America, Asia, and Australia.
Gus* High Point Showroom IHFC Building | Showroom H512 | April 16-20, 2016
SOURCE: Gus* Modern