Durham Furniture Expands High Point Showroom by 20%, Adds More Branding for April Market

DURHAM, Canada – April 22, 2017 – Bedroom and occasional furniture manufacturer Durham Furniture is expanding its High Point Market showroom by nearly 20 percent in time for the upcoming spring Market. The company’s showroom, located at G1082 in the International Home Furnishings Center, will provide needed space for the company’s product line. The expansion brings the showroom to over 12,000 square feet.

“We are very excited for this expansion not only because it will allow us to show more new product, but also because we are taking this opportunity to give parts of our showroom a fresh, new look.” said Luke Simpson, president and CEO of Durham Furniture. “In addition to new products, we’ll be showing our existing products in finishes never shown before at High Point Market.”

Along with a complete renovation of the lobby, three new rooms will be added to the space and Durham’s occasional collection will be showcased in a dedicated area which will feature sofa and loveseat room vignettes to better highlight the groups. Additional branding will be added to the bank of four elevator doors which will feature Durham signage with stunning product photography.

“No matter where you stand in our lobby it will look as if you are looking into a mirror, with Durham product in front of and behind you,” said Simpson. “We are eager to share our new products as well as our newly expanded showroom with our customers in April.”

Since 1899, Durham Furniture has been committed to making solid wood furniture of exceptional quality, design and enduring value. With a proven legacy of integrity and dependability, Durham, a winner of numerous design awards, is among the premier bedroom and occasional furniture manufacturers in North America. The Durham brand also includes Solid Choices, offering more than 40 finishes for some pieces and collections, and PerfectBalance, offering furniture that is the right style, right finish and right size. All furniture is crafted at the Ontario, Canada, plant using lean manufacturing methods, while still relying extensively on the human touch.

SOURCE: Durham Furniture